The Wonderful Pistachios No Shells Sea Salt & Pepper has been added to the brand's shell-free snack line that's perfect for consumers to add into their snacking regime.
The pistachios feature the brand's signature sea salt and pepper flavor, which is reported to have quite the loyal fanbase within the In-Shell version with 60% of consumers only purchasing that flavor. This new No Shell option is meant to attract that same consumer and others seeking out a convenient way to enjoy the flavor of the original options. The snack is arriving in 5.5-ounce, 11-ounce, 22-ounce and 2.25-ounce bags in both the US and Canadian markets.
Associate Vice President of Marketing Diana Salsa spoke on the Wonderful Pistachios No Shells Sea Salt & Pepper saying, "We are proud to offer consumers tasty, healthy, high-quality snacking options. Shedding the shells with Wonderful Pistachios Sea Salt & Pepper No Shells gives fans another convenient way to enjoy their favorite snack on the go."
Classically Seasoned Pistachio Snacks
Wonderful Pistachios No Shells Sea Salt & Pepper are Savory
Trend Themes
1. Convenient Shell-free Snacks - The new Wonderful Pistachios No Shells Sea Salt & Pepper provides consumers with a convenient way to enjoy their favorite snack on the go, presenting a disruptive innovation opportunity across multiple food and snack industries.
2. Flavored Nut Snacks - The popularity of Wonderful Pistachios' sea salt and pepper flavor creates a new trend for flavored nut snacks, presenting a disruptive innovation opportunity for companies in the nut and snack industries.
3. Loyal Fanbase Marketing - The high level of brand loyalty to Wonderful Pistachios' sea salt and pepper flavor presents a trend for marketing strategies to target specific fanbases across multiple food and snack industries.
Industry Implications
1. Food - The trend of convenient, healthy snacking options provides a disruptive innovation opportunity for companies in the food industry to create more shell-free snack options.
2. Snack - The trend of flavored nut snacks presents a disruptive innovation opportunity for companies in the snack industry to create unique, multi-flavored nut snacks.
3. Marketing - The trend of loyal fanbase marketing presents a disruptive innovation opportunity for companies in various industries to create targeted marketing strategies for specific fanbases.