As a gift to customers in trying times, Dairy Queen has just unveiled its summer 2020 lineup, which includes the new Wonder Woman Cookie Collision Blizzard.
Dairy Queen's 2020 Summer Blizzard Menu is made up of six tasty soft serve creations, including four brand new creations and two returning favorites. Of the new Blizzard flavors, the Wonder Woman Cookie Collision Blizzard is one of the most exciting. Created to celebrate the release of 'Wonder Woman 1984' this August, the Blizzard features vanilla soft serve blended with fudge, chocolate chip cookie dough, and chocolate cookie dough. That means you get twice the cookie dough flavor in one cup.
Other tasty new Blizzard options include the Frosted Animal Cookie Blizzard, the Oreo Cheesecake Blizzard, and the Raspberry Fudge Bliss Blizzard.
Cookie-Studded Frozen Desserts
The Wonder Woman Cookie Collision Blizzard is Coming to Dairy Queen
Trend Themes
1. Innovative Frozen Dessert Flavors - Dairy Queen's introduction of unique and themed flavors like the Wonder Woman Cookie Collision Blizzard presents opportunities for creating disruptive, indulgent frozen desserts.
2. Celebrity and Movie Tie-in Promotions - The collaboration with 'Wonder Woman 1984' to create the Wonder Woman Cookie Collision Blizzard demonstrates the potential of partnering with celebrities and movie franchises to attract customers through limited-edition offerings.
3. Expanding Summer Menu Offerings - The addition of four new Blizzard flavors to Dairy Queen's summer menu shows the potential for continuously expanding and updating product offerings to cater to changing consumer tastes and preferences.
Industry Implications
1. Frozen Dessert Industry - The emergence of unique and cookie-studded frozen desserts from Dairy Queen suggests opportunities for innovation and differentiation within the frozen dessert industry.
2. Movie and Entertainment Industry - The collaboration with 'Wonder Woman 1984' highlights the potential for cross-promotion and limited-edition tie-ins between the food industry and the entertainment industry for mutual benefit.
3. Fast Food Industry - Dairy Queen's summer Blizzard menu expansion showcases the potential for fast food chains to regularly introduce new and exciting menu items to drive customer engagement and generate buzz.