In honor of Women's History Month and International Women's Day 2021, tech giant Apple is launching a series of empowering initiatives. Specifically, "feature stories and highlights honor powerful female voices in the App Store and Apple TV app, on Apple Music and Apple Arcade, and in curated collections for Apple News, Apple Podcasts, Apple Books, and more."
Some standouts from Apple's Women's History Month and International Women's Day initiative include country-specific Apple Books collections that spotlight women's voices across a number of literary genres. Additionally, the brand is launching Apple Maps' 'Curated Guides' in collaboration with popular platforms like "Altas Obscura, Complex, Michelin Guide, HER, and Street Art Cities." With the guides, Apple Maps users can discover notable urban artwork created by women or can visit and support women-owned businesses in their area.
Empowering Tech Marketing
Apple Celebrates Women’s History Month and International Women’s Day
Trend Themes
1. Women-focused Tech Initiatives - Initiatives from big tech companies to celebrate and empower women offer opportunities for innovation in gender-specific tech products and services.
2. Curated Content Platforms - The use of curated content platforms can help brands increase user engagement and grow their user base, creating a possible market for platforms that specialize in finding and creating content for specific audiences.
3. Location-based Women-centered Services - Apps and services that focus on women-owned and operated businesses, events, and other happenings in particular locations could fill a gap in the current market and attract this demographic of consumers.
Industry Implications
1. Technology - Tech companies can create gender-specific tech products and services, as well as create curated content platforms that cater to specific audiences.
2. Hospitality and Tourism - With location-based apps and services like Apple Maps' Curated Guides, the hospitality and tourism industry could collaborate with these services to promote social and gender equality by highlighting women-owned and operated businesses and locations.
3. Arts and Culture - Curated content platforms that focus on specific audiences, like Apple Books' country-specific collections, provide opportunities for different artists and creators to share their work and for consumers to discover and engage with new content.