Wombling CIC, which operates in Norwich, Norfolk in the United Kingdom, is a community interest company that reverts waste that would otherwise end up in a landfill through recycling programs.
According to the CIC itself, "Wombling integrates wellbeing and health, education, employment, community and creativity." A degree of creativity must come along with reusing goods that have been destined for the dump. And indeed, creativity plays a factor not only when it comes to recycling, but also marketing methods. Their YouTube channel features visuals of fun flash dances that took place in March 2011, outside Argos, Castle Mall in Norwich.
In addition to recycling and reverting waste, this innovative social enterprise (which was awarded the Social Enterprise Mark) also offers work and volunteer opportunities to disadvantaged members of the community; holds repair courses; and offers training regarding sustainability education.
Contact Information
Wombling CIC website
Wombling CIC on Facebook
Wombling CIC on Twitter
Wombling CIC on YouTube
Waste-Reverting Social Enterprises
Wombling CIC Recycles Goods Headed for the Landfill
Trend Themes
1. Community-based Sustainability - There is an opportunity for businesses to develop waste-reverting social enterprises that prioritize community involvement in creating sustainable solutions.
2. Upcycling - There is an opportunity for businesses to embrace upcycling as a way to repurpose waste into new, innovative products.
3. Social Responsibility Marketing - There is an opportunity for businesses to embrace social responsibility marketing and showcase their commitment to sustainability through creative marketing campaigns like flash dances.
Industry Implications
1. Waste Management - Waste management companies can explore waste-reverting social enterprises as a way to create sustainable solutions.
2. Retail - Retailers can explore upcycling as a way to repurpose waste into new innovative products, reducing their environmental impact.
3. Marketing - Marketing companies can help businesses implement social responsibility marketing campaigns that showcase their commitment to sustainability and community involvement.