Sephora's Helen Phillips has created a witch makeup tutorial for Winifred from Hocus Pocus.
The leader of the Sanderson Sisters, Winifred is the obvious choice for a Halloween costume. To achieve her look, start by applying a white base, using a fluffy powder brush for an even finish. Next, apply a shimmering purple eye shadow along the crease of your eye lid. Use a felt tip marker to apply liquid liner in Winifred's signature cat eye.
Finally, use a pink lip color to achieve Winifred's heart-shaped pout. Concentrate all color in the center of the lips and leave the bottom of the heart shape rounded. Use the same shade to give the cheeks some color, and hocus pocus! Winifred Sanderson has been summoned from the dead once again.
Witchy Halloween Makeup
This Witch Makeup Tutorial Brings Winifred Sanderson Back from the Dead
Trend Themes
1. Halloween Makeup Tutorial - The trend of Halloween makeup tutorials provides an opportunity for brands to showcase their beauty products and offer unique transformation options for customers.
2. Character-inspired Makeup - Creating makeup tutorials inspired by popular characters, like Winifred Sanderson, offers an opportunity for influencers and beauty brands to tap into the fandom community and reach a new audience.
3. Creative Makeup Techniques - The trend of using unconventional techniques, like heart-shaped lips, in makeup tutorials provides an opportunity for beauty brands to showcase their products in a unique and innovative way.
Industry Implications
1. Beauty - The beauty industry can take advantage of the popular trend of Halloween makeup tutorials and offer their products as recommendations for recreating popular character looks.
2. Entertainment - The entertainment industry can collaborate with influencers and beauty brands to create character-inspired makeup tutorials that promote their latest movies, TV shows, and franchises.
3. Technology - Technology companies can develop augmented reality apps that allow users to try on the makeup tutorials virtually, providing a new innovative experience for customers.