Following the announcement from Apple that wireless charging will be available on the iPhone X, IKEA released a fun series of ads for its wireless charging lamp that toss in references to the tech giant.
Although IKEA launched several wireless charging accessories years ago, complications have prevented this technology from being widely integrated into mobile devices. While some of the ads feature images of real apples with a bite taken out of it—just like the Apple logo—others favor bold blocks of text that say: "Apple juice" or "Siri, what lamp should I buy?"
IKEA is no stranger to integrating pop culture into its marketing messages. Earlier this year, IKEA released a step-by-step guide to turning one of its faux rugs into a Game of Thrones cape, as well as tips on differentiating IKEA Frakta from a high-end designer lookalike.
Referential Charging Accessory Ads
IKEA's Wireless Charging Lamp Ads Make Reference to Apple
Trend Themes
1. Wireless Charging Accessories - Opportunity for businesses to develop and market innovative wireless charging accessories for mobile devices.
2. Integrating Pop Culture - Businesses can capitalize on the trend of integrating pop culture references into marketing messages to engage consumers.
3. Differentiating Lookalikes - Opportunity for businesses to educate consumers on how to differentiate between genuine products and high-end designer lookalikes.
Industry Implications
1. Consumer Electronics - Disruptive innovation opportunities for businesses to create and improve wireless charging accessories for smartphones and other mobile devices.
2. Marketing and Advertising - Opportunity for companies to incorporate pop culture references into their marketing strategies to capture consumer attention and increase brand awareness.
3. Retail - Businesses can provide guidance and educational resources to help consumers identify genuine products from designer lookalikes, boosting customer trust and loyalty.