Colombian-born, Paris-based designer, Camilo Rojas takes a break from dealing with typography and takes on a photographer persona in the Winter/Austria series of beautifully taken images.
Shot in the ski area of Serfaus Fiss Ladis, Austria, Rojas braced the cold to deliver viewers these pictures that depict the beauty of the winter season, as portrayed by the snow-capped mountains, hills and roofs. Against the shades of white, the quartet of ski enthusiasts and overhead cable cars shot from a high altitude appear like a bunch of black dots on a blank sheet of paper.
The contrasting colors in these images also give them a visual punch, especially the one displaying the exterior of a wooden house. My favorite picture from the Winter/Austria by Camilo Rojas series has to be the one showing the cluster of black and white painted buildings, which blend well with the wintry landscape behind.
White-Out Winter Captures
Photos by Camilo Rojas Show the Cold of the Season
Trend Themes
1. Winter Photography Trends - The rise of visually stunning winter photography to capture the beauty of the winter season, creating growth opportunities for photographers and related services.
2. Adventure Tourism Trends - The growth of winter sports and tourism promoting winter captures, creating disruptive opportunities for the hotel and ski resort industry.
3. Climate Change Trends - The focus on capturing the rapidly changing winter landscapes, an opportunity for organizations that aim to raise awareness and promote sustainability.
Industry Implications
1. Photography Industry - The rising trend of winter photography presents opportunities for photographers, photography equipment, and related services to promote their offerings.
2. Tourism Industry - The trend of adventure and winter tourism creating disruptive opportunities for ski resorts, hotels, tour operators, and outdoor equipment businesses.
3. Environmental Industry - The trend of showcasing the beauty of winter landscapes provides the environmental industry with an opportunity to promote awareness and sustainable practices.