Heritage brand Faribault Mill—known for its handcrafted, wool and cotton throw blankets—and award-winning, Minneapolis-based Fulton Brewing teamed up to create Winter Warmer Ale. The 16-ounce cans feature four classic and collectible Faribault Mill blanket designs on the labels, perfectly conveying the qualities of the warming ingredients within. As Ryan Petz, Fulton Brewing founder and CEO, describes, "A subtle malt presence mingles with the holiday comforts of citrus and cherry with hints of ginger and juniper to create an iconic 7% ABV beverage that wraps you up like an ageless Frontier wool blanket."
A portion of proceeds from every 4-pack of Winter Warmer Ale supports Spread The Warmth, locally benefitting YouthLink and its mission to serve homeless youth in Minneapolis.
Warming Seasonal Ales
Winter Warmer Ale Has Cozy Designs, Comforting Flavors and 7% ABV
Trend Themes
1. Customized Label Designs - The use of classic and collectible Faribault Mill blanket designs on the labels of Winter Warmer Ale creates a unique and personalized experience for consumers.
2. Craft Beer Collaborations - The collaboration between Faribault Mill and Fulton Brewing to create Winter Warmer Ale represents the trend of breweries partnering with heritage brands to create unique and creative beer offerings.
3. Sustainable Giving Initiatives - The portion of proceeds from Winter Warmer Ale supporting Spread The Warmth charity demonstrates the growing trend of businesses using their products to give back to the community and support social causes.
Industry Implications
1. Craft Brewing - The collaboration between Faribault Mill and Fulton Brewing to create Winter Warmer Ale represents a creative opportunity for breweries to partner with other brands and create unique craft beer offerings.
2. Textile Manufacturing - The use of Faribault Mill blanket designs on the labels of Winter Warmer Ale presents an opportunity for textile manufacturers to enhance brand visibility and reach new audiences through collaborations with breweries.
3. Charity and Non-profit - The partnership between Winter Warmer Ale and Spread The Warmth charity highlights how businesses can leverage their products to support charitable causes and engage their customers in philanthropic efforts.