Consumers looking to make a bit of extra cash will be interested to hear of the new Wingstop Wearable Billboards campaign that's being run by the restaurant brand. The promotion works by letting patrons claim their free Wingstop sweatshirt online and posting a video or a selfie of themselves in public on Instagram wearing it, tapping @Wingstop and using the hashtag #ThisIsAnAdForWingstop. Participants will be paid $10 via Venmo for their participation, which is sure to come as welcome news to young consumers looking to cash in on their social media use.
The Wingstop Wearable Billboards campaign will be available for registration from March 9 to March 11, 2020 or for the first 1,000 entrants with the photo/video submission period taking place from March 12 to April 30, 2020.
Restaurant Merch Advertising Promotions
The Wingstop Wearable Billboards Campaign Pays Wearers
Trend Themes
1. Social Media Advertising - Restaurants can leverage social media to turn consumers into unpaid brand advocates and generate viral campaigns.
2. Wearable Advertising - Innovative campaigns can turn wearables into a new type of adverting medium, creating a new revenue stream and expanding consumer exposure.
3. User-generated Content Promotion - Brands can engage customers and encourage UGC by offering incentives such as cash payments, social media likes and reposts.
Industry Implications
1. Restaurant - Restaurants can use innovative advertising campaigns to create additional revenue streams and maximize their marketing efforts.
2. Fashion - Fashion brands can collaborate with restaurants to create wearable merchandize that represents their brand while promoting the restaurant.
3. Advertising - Advertising agencies can leverage new advertising methods to provide clients with innovative solutions to create engaging campaigns.