After unveiling its new ‘Loaded Nacho Cheese Kielbasa Sausage,’ Dickey’s is now launching a collaboration with its virtual concept restaurant Wing Boss for the new ‘Atomic Barbecue Chicken Sandwich.’ The ‘Atomic Barbecue Chicken Sandwich’ is a fusion of Dickey's ‘Sweet Barbecue’ sauce and Wing Boss’ ‘Atomic’ sauce.
The new sandwich is served on toasted plain bread and is filled with marinated, pit-smoked chicken breasts, crisp pickles, and onions. The sandwich is the perfect way for Dickey’s to bolster its concept brand’s presence in the QSR space while maintaining its current customer base under its original label.
From February 6 until April 30, 2023, Dickey's new ‘Atomic Barbecue Chicken Sandwich’ will be offered briefly at participating locations.
BBQ Chicken Sandwiches
Dickey's Launches the 'Atomic Barbecue Chicken Sandwich' with Wing Boss
Trend Themes
1. Collaboration Food Items - Creating special menu items through collaborations can provide a unique eating experience that customers can enjoy.
2. Flavor Fusions - Combining different sauces can create new and exciting flavors that will appeal to adventurous eaters.
3. Limited Time Menu Items - Offering limited time menu items can create a sense of urgency and excitement for customers to try something new before it's gone.
Industry Implications
1. Quick Service Restaurants - Collaborations and limited-time menu items can help QSRs create buzz and attract new customers while keeping their regulars satisfied.
2. Food and Beverage Manufacturing - Creating unique sauces and flavors that can be used by restaurants can help set apart food and beverage manufacturing companies and attract new business opportunities.
3. Food Delivery Services - Working with restaurants to promote limited-time menu items and collaborations can help food delivery services provide added value to their services and incentivize customers to order more frequently.