For those who are looking for a little motivation to make it to their next yoga class, a New York-based company called 'Wine Yoga Party' has the perfect solution. By combining an hour of yoga with an hour-long wine tasting, the fitness class gives whole new meaning to the idea of finding your zen.
Wine Yoga Party is a hybrid yoga class that combines an hour of vinyasa practice, with an hour of wine tasting. The classes are taught by certified yoga instructor Dina Ivas, who peppers the practice with plenty of vino puns. After getting the blood flowing, wine expert Liz Howng leads participants through a wine tasting of six carefully selected wines. Howng also mixes in a bit of wine education, so that participants get more from the class than just a few samples.
Vino-Fuelled Yoga Classes
New York's 'Wine Yoga Party' Combines Vinyasa Yoga with a Wine Tasting
Trend Themes
1. Wine Yoga - Combining yoga practice with wine tastings creates a unique leisure experience that appeals to wine lovers and yoga enthusiasts alike.
2. Hybrid Fitness - Combining different exercise types and leisure activities creates opportunities for businesses to offer unique experiences that cater to a diverse range of interests.
3. Wine Education - Incorporating education into leisure activities like wine tastings creates added value for customers and enhances the overall experience.
Industry Implications
1. Fitness - The fitness industry can explore opportunities to combine different types of exercise and leisure activities to create unique experiences for customers.
2. Wine - The wine industry can explore opportunities to tap into the growing trend of wine-themed lifestyle experiences, like wine yoga.
3. Tourism - The tourism industry can explore opportunities to offer wine-themed tourism experiences, like wine tastings at vineyards or wine yoga classes, to attract travelers seeking unique leisure activities.