For the longest time, premium wine could only be purchased by the bottle but Sheep Black Wine is introducing stel+mar premium California wine in portable and eco-friendly cans and boxes. While many wine lovers may already be familiar with purchasing single-serve canned packaging, stel+mar is introducing its product in 500-milliliter Tetra Pak boxes. Like cans of wine, these boxes can be taken anywhere in a way that's safe, ultra-portable and much more lightweight than transporting bottles of wine.
stel+mar focuses on uses premium California wines that are low-sugar and fruit-forward, and it is planning to introduce Premium Rosé in Tetra Paks, along with other premium wines in the form of Zinfandel, Unoaked Chardonnay, Sparkling Rosé and Sparkling White.
Eco-Friendly Wine Cartons
stel+mar is Packaged in Highly Portable, Eco-Friendly Cans & Tetra Paks
Trend Themes
1. Portable Wine Packaging - The introduction of highly portable wine packaging options like cans and Tetra Paks presents an opportunity for disruptive innovation in the wine industry.
2. Eco-friendly Wine Packaging - The shift towards eco-friendly packaging materials such as cans and Tetra Paks opens up opportunities for disruptive innovation in the sustainable packaging industry.
3. Single-serve Mini Wine Packaging - The growing popularity of single-serve canned packaging and Tetra Paks creates opportunities for disruptive innovation in the mini wine market.
Industry Implications
1. Wine Industry - The wine industry can explore disruptive innovation opportunities by adopting portable and eco-friendly packaging options like cans and Tetra Paks.
2. Packaging Industry - The packaging industry can tap into disruptive innovation by developing sustainable packaging solutions like cans and Tetra Paks that cater to the wine market.
3. Mini Wine Industry - The mini wine industry can leverage the trend of single-serve packaging options like cans and Tetra Paks to introduce innovative and convenient wine products.