East London football club Walthamstow FC works in collaboration with William Morris Gallery on a new kit. The home and away kits are joined by a jacket -- all of these are detailed with a botanical pattern dubbed 'Yare.' It was first created in 1892 by John John Henry Dearle, who was a textile designer for the brand.
It features green and turquoise tonal leaves with small blue, yellow, and red flowers. Walthamstow FC explains that "Full access to the gallery's archive was given, allowing the design team to explore the full collection of textiles and wallpaper to choose the pattern which was digitally re-drawn and colour matched to be sublimated onto the clothing, taking over a hundred hours of research and design."
Floral-Detailed Football Kits
William Morris Gallery Joins Walthamstow FC on a Capsule
Trend Themes
1. Botanical-patterned Football Kits - The collaboration between Walthamstow FC and William Morris Gallery showcases the trend of incorporating botanical patterns into football kits, creating a unique and visually striking aesthetic.
2. Digitally Re-drawn Artwork - The use of digital technology to re-draw and match the William Morris Gallery's botanical pattern onto the football kits highlights the trend of digitally transforming traditional artwork into modern designs.
3. Collaboration Between Sports and Art Entities - The partnership between Walthamstow FC and William Morris Gallery represents a growing trend of collaboration between sports and art organizations, merging their respective expertise to create unique and exclusive products.
Industry Implications
1. Sports Apparel - The integration of botanical patterns into football kits opens up opportunities for disruptive innovation in the sports apparel industry, allowing brands to tap into new design aesthetics and appeal to a broader consumer base.
2. Art and Museum - The collaboration between Walthamstow FC and William Morris Gallery showcases the potential for disruptive innovation in the art and museum industry by expanding their reach and engagement through unique collaborations with unconventional partners.
3. Textile and Design - The digital re-drawing and color matching process for the botanical pattern on the football kits presents disruptive innovation opportunities in the textile and design industry, where traditional patterns can be transformed and applied to new mediums.