The 7-Eleven Wild Alaskan Pollock Fish Bites are one of the latest offerings from the brand for the 2021 Lenten/seafood season that will provide consumers with a conveniently satisfying snack option. The product consists of bite-sized morsels of Alaskan pollock fillets that have been covered in a herb panko crust and paired with a side of tartar sauce for dipping. The product is being launched as part of the returning Fish Fridays deal that will get customers five bites for $3 when they purchase them through the 7Rewards loyalty program inside the 7-Eleven app.
The 7-Eleven Wild Alaskan Pollock Fish Bites are available now at participating locations nationwide, but are only around for a short time as we enter the spring season.
Skewered Seafood Snacks
The 7-Eleven Wild Alaskan Pollock Fish Bites are Here for Lenten Season
Trend Themes
1. Convenient Seafood Snacks - The rise of bite-sized seafood snacks opens up opportunities for convenience stores and quick-service restaurants (QSRs) to provide portable and on-the-go snack options with seafood.
2. Loyalty Program Promotions - The success of the Fish Fridays deal can inspire other QSRs and food retailers to offer loyalty program promotions during seasonal periods, leading to increased customer retention and sales.
3. Herb Panko Coatings - The use of herb panko coatings for seafood opens up opportunities for seasoning innovation, allowing companies to capitalize on the increasing demand for bold and unique flavors.
Industry Implications
1. Convenience Stores - Convenience stores can capitalize on the trend of convenient seafood snacks, providing customers with a portable and satisfying snack option that's easy for them to grab on-the-go.
2. Quick Service Restaurants (qsrs) - QSRs can take advantage of both the trend of bite-sized seafood snacks and loyalty program promotions to attract customers and boost sales during seasonal periods.
3. Seafood Suppliers - Seafood suppliers can specialize in herb panko coatings to cater to the seasoning innovations of food retailers and manufacturers for seafood-based products.