Over the past few months, Amazon has introduced a number of private-label brands, making it easy for consumers to order everything from furniture to athleticwear online—and now, Wickedly Prime is being launched as aa health-focused snack label.
Amazon Prime members can now easily order a variety of foods, including everything from roasted nuts and tortilla chips to soups and tea. While the Wickedly Prime Organic Sweet Potato Tortilla Chips are enriched with flax and chia seeds, the brand's bagged and loose leaf teas offer a convenient way for consumers to get a boost from natural caffeine sources.
As well as being able to take advantage of fast and free two-day shipping with Prime delivery services, Amazon Prime members will also enjoy plenty of cost savings, as the products are competitively priced.
Health-Centric eCommerce Snacks
Amazon's 'Wickedly Prime' is a Health-Focused Food Line
Trend Themes
1. Health-centric Ecommerce - Opportunity for businesses to create health-focused food brands for online retail.
2. Private-label Brands - Opportunity for retailers to develop their own brands and compete with established ones.
3. Convenient Food Options - Opportunity for food companies to create easy and healthy snacking options for consumers.
Industry Implications
1. Ecommerce - Opportunity for online retailers to expand their product offerings and attract health-conscious consumers.
2. Food and Beverage - Opportunity for food and beverage companies to tap into the growing demand for healthier snack options.
3. Retail - Opportunity for retailers to differentiate themselves by offering unique and health-focused private-label brands.