South Korean fashion label ‘why not us’ has released campaign photos of its Summer 2022 lookbook dubbed ‘all tiny creatures are precious.’ The campaign features celebrity nail artist Sojin Oh, who does nails for names like CL, Normani, Kylie Jenner, and more.
The collection adopts Sojin Oh’s nail aesthetics, including photos of her three-dimensional nail looks using water drop motifs, large rings, and gold accents. Oh sports the new ‘why not us’ apparel and accessories that feature kitten graphics in the campaign.
Furry friends inspire the range, and ‘why not us’ wants to encourage loving and caring for all animals with its release. The 'all tiny creatures are precious' collection is available on the ‘why not us’ website.
Creature-Loving Apparel
why not us Calls On Celebrity Nail Artist Sojin Oh for Its Summer Lookbook
Trend Themes
1. Creature-inspired Fashion - The trend for fashion inspired by animals and pets creates opportunities for companies to collaborate with artists and celebrities to create unique designs.
2. Celebrity-influenced Collections - The trend for celebrities to collaborate with fashion brands offers opportunities for businesses to tap into their fan base and create innovative collections with a high level of appeal.
3. Social Consciousness in Fashion Design - The trend for brands to incorporate ethical values and social responsibility in their designs presents an opportunity for companies to differentiate themselves in the market by creating products with a purpose.
Industry Implications
1. Fashion - The fashion industry can innovate by collaborating with artists and celebrities to create animal-inspired collections that appeal to socially conscious consumers.
2. Pet Accessories - The trend for pet owners to see their animals as members of the family can lead to opportunities for companies to create unique pet accessories that complement creature-inspired fashion.
3. Beauty - The beauty industry can tap into the trend for celebrity collaborations and create unique makeup and nail designs that complement themed fashion collections like the 'all tiny creatures are precious' campaign.