Wholly Veggie launches its new set of 'Veggie-Full Meals' -- the latest series offers meal solutions for those who are craving a plant-based meal or side option. Every serving is packed with protein and requires no preparation for convenience. All of the meals have 20 grams of protein and take account of 50% of the daily fiber requirements as well.
Co-founder, John Bonnell states, "The frozen meal was popularized in the 1950s with a promise of offering a complete meal without having to spend too much time cooking. Sadly, frozen meals haven’t changed muchsince then, offering little when it comes to health and nutrition [...] We sought out to reinvent the category, focusing on quality ingredients, plant-based protein, and a meal that truly is complete." There are three delicious flavors including Sweet and Spicy Chickpea, Southwest Broccoli, and Coconut Cauliflower.
Frozen Plant-Based Meals
Wholly Veggie Launches Veggie-Full Meals Full of Protein
Trend Themes
1. Plant-based Meal Solutions - The trend of plant-based meal options continues to grow, presenting opportunities for companies to offer convenient, protein-packed frozen meals.
2. Protein-rich Frozen Meals - Consumers are seeking frozen meals that are not only convenient but also high in protein, creating a market for innovative, protein-rich options.
3. Reinventing the Frozen Meal Category - There is a demand for frozen meals that prioritize quality ingredients, plant-based protein, and overall nutrition, creating a space for disruptive innovation in the frozen meal category.
Industry Implications
1. Frozen Foods - The frozen food industry can tap into the trend for plant-based meal solutions by offering protein-packed options that are both convenient and nutritious.
2. Plant-based Foods - The plant-based food industry can explore the opportunity to create innovative, protein-rich frozen meals that cater to consumer demands for plant-based options.
3. Processed Food - Companies in the processed food industry can disrupt the frozen meal category by reimagining traditional frozen meals and offering healthier, plant-based alternatives that are complete and nutritionally balanced.