Boxed, an online club that fancies itself to be the "Costco for Millennials," recently updated its iOS wholesale shopping app to include a chatbot, group ordering and augmented reality shopping features.
As much as buying in bulk tends to be more economical, it requires consumers to have adequate home storage for the products they purchase. With this in mind, the new AR feature from Boxed is designed to give shoppers a preview of the size of bulk items before they commit to a purchase.
To give consumers a better idea of what size of boxes they will be stocking their pantry with, the initiative from Box is being introduced with 30 products. In the future, Boxed may expand upon this depending on the response from urban Millennial families.
AR Bulk Shopping Apps
The 'Boxed' Wholesale Shopping App Now Includes Augmented Item Previews
Trend Themes
1. Augmented Reality Shopping - The inclusion of augmented reality shopping features in the Boxed wholesale shopping app allows users to preview the size of bulk items before purchasing.
2. Chatbot Integration - The addition of a chatbot in the Boxed wholesale shopping app enhances the user experience and provides personalized assistance to shoppers.
3. Group Ordering - The group ordering feature in the Boxed wholesale shopping app makes it easier for families and friends to collectively buy in bulk.
Industry Implications
1. E-commerce - The inclusion of augmented reality and chatbot features in wholesale shopping apps can revolutionize the e-commerce industry.
2. Retail - Augmented reality shopping features can help brick-and-mortar retailers enhance the shopping experience and attract customers.
3. Technology - The integration of chatbots and augmented reality in shopping apps demonstrates the growing role of technology in the retail industry.