Whitten Grey is a children's clothing company that commits itself to a "buy one, give one" initiative, meaning that for every frock bought, another dress is donated to a little girl in need.
The Texas-based Whitten Grey produces high-quality, eco-friendly kids' dresses made with organic cotton. Consumers can even choose what country they would like to donate a dress to (Liberia, Malawi, Guatemala and Zimbabwe), as well as the color of the dress. Whitten Grey will encourage girls to lead more socially-conscious lives, since they'll know that a young lady in need is wearing a similar dress.
Contact Information
Whitten Grey website
Whitten Grey on Twitter
Whitten Grey on Facebook
Embedded Generosity Frocks
Whitten Grey Gives Away One Dress for Every Dress Bought
Trend Themes
1. Buy One, Give One - A trend where companies adopt a 'buy one, give one' initiative, donating a product for each item purchased.
2. Socially-conscious Consumption - A trend where consumers prioritize purchasing products that align with their values and contribute to a greater social cause.
3. Eco-friendly Fashion - A trend in the fashion industry where companies produce clothing using sustainable materials and environmentally-friendly practices.
Industry Implications
1. Children's Clothing - Opportunity for children's clothing brands to implement a 'buy one, give one' model, inspiring socially-conscious consumption and making a positive impact.
2. Fashion - Opportunity for fashion brands to focus on sustainability and eco-friendly practices, attracting consumers who value environmental responsibility.
3. Nonprofit - Opportunity for nonprofit organizations to partner with companies adopting the 'buy one, give one' model, expanding their reach and impact in helping those in need.