The White Claw Surge Variety Pack is launching by the brand as its first-ever variety pack of its higher alcohol refreshment that will provide consumers with an option that's perfect for enhanced value and more. The pack contains 12 cans of the 8% ABV hard seltzer, and introduces two new flavors including Natural Lime and Blackberry to provide consumers with more flavor variety to choose from. The drinks come in 12-ounce single-serve cans as well as a larger option in a 16-ounce can pack.
Chief Marketing Officer of White Claw John Shea spoke on the new White Claw Surge Variety Pack saying, "Consumer response to our initial Surge announcement was tremendous, with news trending across social media back in April for our launch. Surge is a stronger wave of refreshment at 8% ABV and still only 2g carbs. The initial launch featured two single-serve flavours – Cranberry and Blood Orange – that have become among the fastest-selling single-serve seltzers. Based on the overwhelming demand and consumer interest, we’re now set to expand into a 12pk variety pack with two more flavours – Blackberry and Lime."
Strong Seltzer Variety Packs
The White Claw Surge Variety Pack Includes Two New Flavors
Trend Themes
1. Hard Seltzer Variety Packs - There is opportunity for beverage companies to create their own variety packs of hard seltzer with higher alcohol content and new flavor options.
2. Increasing Alcohol Content in Seltzers - There is potential for beverage companies to increase the alcohol content in hard seltzers to cater to consumers looking for stronger refreshments.
3. Expanding Flavor Variety in Hard Seltzers - There is room for beverage companies to experiment with new flavor options and expand the variety of hard seltzers available in the market.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the popularity of hard seltzers by creating new variety packs with higher alcohol content and more flavor options.
2. Alcohol Industry - The alcohol industry can explore the potential of hard seltzers as a new category in their product line and release higher alcohol content seltzers with unique flavors.
3. Marketing Industry - The marketing industry can identify trends in the popularity of hard seltzers and assist beverage and alcohol companies in creating compelling marketing campaigns to attract consumers to their products.