Blaze Pizza customers can now grab a White Claw hard seltzer with their meal and the brand is marking the occasion with a new White Claw Crust Pizza.
Blaze Pizza recently expanded its nationwide drink menu to include White Claw hard seltzers. To celebrate the new drink being added to the menu, more than 40 Blaze Pizza locations will offer a new White Claw Crust Pizza for one day only this Thursday, June 18. The innovative new pizza crust uses Mango White Claw instead of filtered water in the chain's signature pizza crust recipe. To bring out the sparkling mango flavor, Blaze Pizza’s Executive Chef Brad Kent recommends pairing the crust with toppings like Blaze Pizza's Signature Red Sauce, Roasted Red Pepper, Jalapeño, Pineapple, and more.
Seltzer-Infused Pizza Crusts
Blaze Pizza is Serving Up a White Claw Crust Pizza for One Day Only
Trend Themes
1. Seltzer-infused Crusts - Blaze Pizza introduces a White Claw crust pizza, showcasing the trend of infusing alcoholic beverages into food products.
2. Expanding Drink Menus - Blaze Pizza's addition of White Claw hard seltzers to its drink menu represents the trend of restaurants expanding their beverage offerings with popular brands.
3. Limited Edition Menus - The one-day-only availability of the White Claw Crust Pizza demonstrates the trend of limited edition menus to create buzz and bring customers into the store.
Industry Implications
1. Fast Food Restaurants - Fast food chains can explore infusing alcoholic beverages into their menu items, presenting a disruptive innovation opportunity to attract new customers.
2. Beverage Industry - Beverage companies can collaborate with food establishments to create unique product offerings, capitalizing on the growing demand for innovative drink options.
3. Food Service Equipment Manufacturers - Manufacturers of pizza ovens and equipment can develop specialized technology capable of infusing alcoholic beverages into pizza crusts, catering to the evolving culinary preferences of restaurants and consumers.