Starbucks Japan recently announced its annual Christmas collection and this year, the focus is on toasted white chocolate beverages.
Last month, the chain introduced a pair of drinks inspired by the chocolate-covered strawberries enjoyed at Christmas markets in Germany. The all-new toasted white chocolate beverages transport consumers to the United States, yet the Toasted White Chocolate Frappuccino is said to have "a taste unique to Japan." This special treat is made with a base of white chocolate syrup and toasted cookies, plus whipped cream and indulgent toppings like white chocolate-coated marshmallows, toasted baked white chocolate pieces and sparkling golden sugar. Those who want to feel cozy and warm will enjoy the Toasted White Chocolate Mocha, which explores how well white chocolate and espresso play together.
Toasted White Chocolate Beverages
Starbucks Japan is Serving Festive Frappuccinos for the Holidays
Trend Themes
1. Toasted White Chocolate Beverages - The trend of offering unique flavors of festive beverages such as toasted white chocolate can be explored to attract the holiday season customers.
2. Indulgent Toppings - The trend of offering indulgent toppings in beverages such as white chocolate-coated marshmallows can be explored to add premium value to the product.
3. International Inspiration - The trend of drawing inspiration from global markets such as Germany and the United States can be explored to create unique products that cater to different consumer tastes.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the trend of offering festive and unique flavors of beverages to attract customers during special seasons.
2. Premium Dessert - The premium dessert industry can explore the trend of offering indulgent toppings in beverages to add more decadence and value to their products.
3. Global Markets - Businesses that draw inspiration from global markets while catering to local tastes can create unique products that attract diverse consumer groups.