The White Castle Turkey & Cheddar Sliders have been unveiled by the grocery division of the QSR company as a new option for consumers to keep on hand for quick meal preparation from home.
The frozen slider burgers are made with Butterball turkey meat patties and come topped with a slice of smoked cheddar cheese on a classic White Castle signature bun. The sliders come in boxes of four with two packs within, which makes them a great lunch option to bring to the office, as a quick meal or even a snack to share. They can be easily prepared in the microwave to further increase the convenient profile of the product.
The White Castle Turkey & Cheddar Sliders will launch in March 2019.
Frozen QSR Turkey Burgers
The White Castle Turkey & Cheddar Sliders will Launch in March 2019
Trend Themes
1. Frozen QSR Food - There is an opportunity for QSR companies to introduce more frozen meal options for consumers.
2. Turkey Patties - The popularity of turkey meat patties can prompt grocery stores to offer more turkey-based food products.
3. Convenient Meal Options - Consumers demand for quick, easy to prepare meal options can spur innovation in pre-packaged foods.
Industry Implications
1. Fast Food Restaurants - QSR chains can expand their business by introducing more frozen food options for home consumption.
2. Grocery Stores - Grocery stores can capitalize on the popularity of turkey patties and offer a variety of turkey-based products for consumers.
3. Pre-packaged Food Manufacturers - There is an opportunity for pre-packaged food manufacturers to create more convenient meal options for busy consumers.