The protein movement is showing little sign of slowing down, which is evident with products like the Cellucor 'Cor-Fetti Cake Batter' Whey Protein Powder that help provide a more enhanced flavor experience.
Protein powder is nothing new, but the incorporation of new flavor profiles like with the Cellucor 'Cor-Fetti Cake Batter' Whey Protein Powder shows signs of the market segment expanding with a clear demand for new experiences. Aside from tasting like a dessert, the protein powder is specially designed with digestive enzymes that help to support good gut health.
The scrumptious dessert protein powder helps athletes of advanced or amateur status to build more lean muscle without having to supplement their diet with more meat.
Cake Batter Protein Shakes
Cellucor 'Cor-Fetti Cake Batter' Whey Protein Powder is Dessert-Like
Trend Themes
1. Expanding Flavor Profiles in Protein Powder - The incorporation of new flavor profiles in protein powder shows the market segment expanding and a clear demand for new experiences.
2. Focus on Digestive Health - The inclusion of digestive enzymes in protein powder highlights the growing importance of gut health in the fitness industry.
3. Dessert-like Protein Powder - The popularity of protein powder that tastes like a dessert indicates a desire for indulgence without compromising health and fitness goals.
Industry Implications
1. Fitness and Wellness - The expanding flavor profiles and focus on digestive health in protein powder present opportunities for innovation in the fitness and wellness industry.
2. Food and Beverage - The demand for dessert-like protein powder presents an opportunity for the food and beverage industry to create more indulgent yet healthy products.
3. Sports Nutrition - The incorporation of new flavors and digestive enzymes in protein powder provides disruptive innovation opportunities for the sports nutrition industry to attract and retain customers.