These children's wheat grits were designed by Karla Novak, who chose to turn their packaging into an interactive toy.
The food, called 'Medolino,' was created for infants and while they will likely be unable to notice whether or not this packaging is playful, it leaves clear to parents what its intention is. The box of wheat grits is bright yellow in color and features honeycomb illustrations that reference the honey-based ingredients of the food. The boxes were designed to look like bees -- with faces, wings and "ears" that extend outwards.
These wheat grits target consumers with infant children and are visually appealing to both children and their parents. Their bee-inspired branding is not only fun and eye-catching but also references the healthy ingredients found inside each snack.
Plauyfully Branded Wheat Grits
This Packaging Was Designed to Be Appealing to Parents of Infants
Trend Themes
1. Playful Packaging - Designing playful packaging that appeals to children and parents is a disruptive innovation opportunity.
2. Interactive Food Packaging - Creating food packaging that can be used as an interactive toy for children is a disruptive innovation opportunity.
3. Healthy Children's Snacks - Developing healthy and nutritious snacks for infants and children is a disruptive innovation opportunity.
Industry Implications
1. Food Packaging Industry - Opportunity for companies within the food packaging industry to explore and develop playful and interactive packaging designs for children's food products.
2. Children's Snack Industry - Opportunity for companies within the children's snack industry to create healthy, visually appealing snacks targeted towards infants and children.
3. Parenting Industry - Opportunity for companies within the parenting industry to partner with food companies and promote healthy snacking options for infants and children.