Numerous studies, surveys and sales reports have purported that Millennial consumers aren't drinking as much beer as previous generations, so brands are responding with new products like the Unibroue Éphémère Sureau wheat ale.
Crafted with premium ingredients in Quebec, the Unibroue Éphémère Sureau is infused with elderberry flavor that adds aromatic notes to the libation in order to make it a more complex option than traditional brews.
Balancing the flavor profile of the brand's Belgian-style wheat ale with elderberry, the Unibroue Éphémère Sureau is a more seductive option that has the ability to be applicable for both male and female consumers. As cocktails, flavored spirits and coolers grow in popularity with younger, of-age demographics we'll likely see more brands responding with new products like the Unibroue Éphémère Sureau seen here.
Fruit-Infused Artisan Ales
The Unibroue Éphémère Sureau Wheat Ale is Infused with Elderberry
Trend Themes
1. Infused Beverages - Brands can capitalize on the trend of infusing different flavors into their beverages to create more complex and unique options for consumers.
2. Craft Beer Innovations - Craft breweries can explore innovative ingredients and flavor combinations to attract millennial consumers who are looking for more unique and creative beer options.
3. Gender-neutral Drinks - Developing beverages that appeal to both male and female consumers can be a disruptive innovation opportunity in the competitive beverage market.
Industry Implications
1. Craft Beer - Craft breweries can take advantage of the infused beverage trend by creating fruit-infused artisan ales to cater to the evolving tastes of consumers.
2. Alcoholic Beverages - The trend of infusing flavors can be applied to different alcoholic beverages such as spirits and coolers to offer consumers a wider range of beverage options.
3. Beverage Packaging - As more brands introduce innovative drink options, there is an opportunity for the beverage packaging industry to develop new packaging solutions that enhance the drinking experience and differentiate products on the shelves.