The Burger King Whatever Floats Your Melt Meal is being launched as a digital exclusive offering for consumers to pick up in celebration of the return of the Burger King Melts menu.
The meal is priced at $7.99, and comes with your choice of Burger King Melt sandwich including either the Classic Melt, Shroom n' Swiss Melt or the Bacon Melt. The meal also comes with a cup of soft serve ice cream and a soda of your choosing to let customers create a fresh float refreshment that's perfect for pairing with the melted cheese burger.
The Burger King Whatever Floats Your Melt Meal is available for a limited time at participating locations nationwide, but can only be ordered via the brand's website or app.
Float-Paired QSR Meals
The Burger King Whatever Floats Your Melt Meal is a Digital Exclusive
Trend Themes
1. Digital-exclusive QSR Meals - The Burger King Whatever Floats Your Melt Meal is a digital exclusive offering that can only be ordered via the brand's website or app.
2. Float Refreshment Pairings - The meal includes a cup of soft serve ice cream and a soda of your choice, allowing customers to create a fresh float refreshment to pair with their melted cheese burger.
3. Limited-time Menu Offerings - The Burger King Whatever Floats Your Melt Meal is available for a limited time at participating locations nationwide, providing a time-limited menu option for customers.
Industry Implications
1. Quick-service Restaurants (QSR) - The Whatever Floats Your Melt Meal showcases a digital-exclusive offering within the QSR industry, providing an opportunity for other QSR chains to explore online ordering and exclusive menu items.
2. Frozen Treats - The inclusion of soft serve ice cream in the Whatever Floats Your Melt Meal highlights the potential for collaborations and partnerships between QSRs and frozen treat brands.
3. Food Delivery Apps - The exclusive ordering of the meal through the Burger King website or app demonstrates the potential for further integration between QSRs and food delivery apps to offer unique digital experiences.