Unconventional partnerships often bring about the best ideas, and this rings true with a collaboration formed between WeWork and Freight Farms, in which members of the coworking space are able to receive fresh and locally grown produce.
This partnership follows the announcement that WeWork is making moves in the agricultural space, as the brand announced the WeWork Food Labs at the beginning of 2019. In this particular partnership with Freight Farms, WeWork is aligning its brand with conscious consumerism and sustainability, allowing its members to subscribe to a weekly delivery of fresh greens delivered to WeWork locations.
The subscription program is available for $12.50 weekly, or $50 monthly, effectively bridging accessible food, with convenience and affordability.
Coworking Produce Subscriptions
Wework and Freight Farms are Offering Members Fresh Greens
Trend Themes
1. Corporate Food Subscription - Companies partnering with local farms to offer fresh produce subscriptions to their employees/members.
2. Urban Agriculture - Integration of farms and growing operations within urban areas to provide locally sourced produce.
3. Sustainability in Food Service - Companies incorporating eco-friendly and sustainable practices into their food service operations.
Industry Implications
1. Coworking Spaces - Coworking spaces partnering with local farms to offer fresh produce subscriptions to their members.
2. Agriculture - Farms utilizing urban agriculture and subscription services to reach a wider market.
3. Food Service - Cafeterias, restaurants and catering companies incorporating more local and sustainable options in their menus and practices.