Based in Russia, Wellhead agency took a unique approach to creating unique holiday gifts for each of their employees and clients. The two varieties of alcoholic tinctures were home-brewed by the firm and featured Cedar Heart bitters and Lemon Mind, a limoncello. The project was completed by employee Tatyana Zabelina, who designed lively illustrated labels that include cheerful refrains such as "not for sale, only for soul."
Every employee received one of each bottles, with either being delivered inside a vibrant winter mitten. The unique approach to holiday gifting is one that benefits from self-promotion and highlights the creativity and design savvy of the agency.
The Wellhead agency is based in Moscow and is known for its dynamic packaging designs.
Promotional Tinctures Branding
Wellhead Agency That Took a Creative Approach to Employee Gifts
Trend Themes
1. Customized Employee Gifts - There is a trend of businesses creating unique and personalized gifts for their employees, which can foster a sense of appreciation and loyalty.
2. Home-brewed Alcoholic Beverages - The trend of companies crafting their own alcoholic tinctures or beverages allows for the creation of unique and personalized products.
3. Creative Label Design - There is a growing trend of companies focusing on innovative and artistic label designs to make their products stand out and engage customers.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunities in this industry lie in creating customized promotional products that showcase creativity and individuality.
2. Food and Beverage - Opportunities in this industry include developing unique and homemade alcoholic beverages to cater to niche markets and stand out from competitors.
3. Graphic Design - The trend of creative label design presents opportunities for graphic designers to create visually captivating and engaging packaging for various products.