Fruit snacks are often associated with a sweet flavor that's packed with sugar, which is something the Welch’s Zero Sugar Fruity Bites have been created to offer an alternative to. The product is positioned as a first-of-its-kind option from the brand that features a 100% sugar-free recipe that contains 25% fewer calories than its original Welch's Fruit Snacks. The snacks, however, still maintain the same taste and texture consumers have come to expect from Welch's fruit snacks.
The Welch’s Zero Sugar Fruity Bites are gluten-free, fat-free, preservative-free and aspartame-free, and are arriving in three-ounce peg bags priced at $3.99 in the US. The products come in Island Fruits, Mixed Fruit and Berries 'N Cherries flavors, and will launch in new packaging formats later this year and into early 2024.
Zero-Sugar Fruit Snacks
Welch’s Zero Sugar Fruity Bites are a First from the Brand
Trend Themes
1. Zero-sugar Snacks - The rise of healthy snacks that eliminate sugar creates space for innovation in the food industry.
2. Healthy Alternatives - Health-conscious consumers are looking for brands that offer tasty yet healthy snack options with fewer calories.
3. Gluten-free Products - The increase in demand for gluten-free options creates an opportunity for brands to produce snacks with an alternative recipe.
Industry Implications
1. Food and Beverage - The food industry can produce more healthy alternatives to traditional snacks, thereby capturing the growing health-conscious consumer market.
2. Health and Wellness - The health and wellness industry can encourage customers to make healthier choices by providing accessible and affordable sugar-free alternatives.
3. Packaging - Packaging companies and designers may explore more sustainable and recyclable designs to follow the trend towards greener alternatives.