Welch's Absolute Fruitfuls Fruit Strips are the brand's latest addition to its fruit snack range that's positioned as a better-for-you product perfect for consumers to enjoy as a flavorful yet healthful treat.
The product comes in three flavors including Strawberry, Berry Medley and Mango-Peach, which each feature their respective fruit as the first ingredient. The strip-style fruit snacks are individually wrapped, crafted with only natural flavors and colors, and are an excellent source of vitamin C. The snacks come in 10-count boxes priced at $4.99 and are arriving now ahead of the back-to-school season to position them well for shoppers to pick up.
Director, Marketing at PIM Brands Inc. Michael Scalera spoke on the Welch's Absolute Fruitfuls Fruit Strips saying, "As a brand that has been synonymous with premium fruit snacks for generations, Welch’s Fruit Snacks is proud to introduce Welch’s Absolute Fruitfuls, a testament to our commitment to innovation and quality. Our amazing new fruit strips redefine the snacking experience, combining the goodness of whole fruit with an irresistible soft and non-sticky texture."
Strip-Style Whole Fruit Snacks
Welch's Absolute Fruitfuls Fruit Strips Come in Three Fruit Flavors
Trend Themes
1. Whole-fruit Snacking - Whole-fruit snacking emerges as a popular trend, offering consumers a tasty yet nutritious option.
2. Natural Ingredient Products - Products crafted with only natural flavors and colors cater to the growing demand for clean-label foods.
3. Vitamin-enriched Snacks - Snacks fortified with essential vitamins like vitamin C are gaining traction as consumers seek health benefits from their treats.
Industry Implications
1. Healthy Snacks - The healthy snacks industry is experiencing growth, driven by consumers' desire for nutritious and better-for-you options.
2. Clean-label Foods - The clean-label food industry focuses on transparency and natural ingredients, aligning with consumer preferences for healthier choices.
3. Functional Foods - Functional foods that provide additional health benefits, such as vitamin enrichment, are becoming more prevalent in the market.