The collaborative efforts of 20 graphic designers led to the creation of the Weird Euros. The team reinterpreted moments from the UEFA European Championship football history and illustrated them on a set of beer mats. These quirky illustrations feature a compilation of strange goal celebrations and bizarre game occurrences. The project strictly highlights weird and funny moments rather than great goals and iconic celebrations.
The Weird Euros is a follow-up project to the Weird World Cup, which raised £20,000 for charity three years ago. This time around, the project is donating proceeds to grassroots football charities. One of the project's leads, Gordan Reid, admits that this year's project includes "more of a strategy" along with more graphic designers than the Weird World Cup project.
Soccer-Themed Charitable Beer Mats
Proceeds From the Weird Euros Beer Mats are Donated to Charity
Trend Themes
1. Charitable Beer Mats - Creating unique, charitable beer mats with creative designs is a growing trend, providing a disruptive opportunity for graphic designers and breweries alike.
2. Sports-themed Philanthropy - Sports-themed philanthropy, like the Weird Euros and Weird World Cup, is gaining momentum as a way to engage fans and raise money for charity, offering opportunities for sports organizations and brands to connect with audiences while making a positive impact.
3. Quirky Illustrations - The use of quirky illustrations in marketing campaigns, such as on beer mats, is increasingly popular and effective in capturing consumer attention, providing opportunities for graphic designers to explore unique design ideas for various industries.
Industry Implications
1. Breweries - Breweries can collaborate with graphic designers to create unique beer mats that stand out on shelves, while also supporting charitable causes and building a positive brand image.
2. Sports Organizations - Sports organizations can use sports-themed philanthropy as a way to engage with fans and make a positive impact, while also collaborating with graphic designers to create unique merchandise and marketing materials.
3. Graphic Design - The trend of creating unique, quirky designs for various industry marketing campaigns, such as beer mats, provides opportunities for graphic designers to showcase their creativity and gain exposure in multiple industries.