Hop by ODA is a modular weekday and weekend bag design that Pinn created in collaboration with London-based design agency LAYER. The set of modular bags introduces a daily Backpack, as well as a Shoulder bag and a solution for compactly carrying essentials for the weekend.
The modern, adaptable design of Hop can be adjusted by with magnetic components. The two-piece design consists of a Baclpack and Shoulder Bag that can be combined to form the carry-on weekender, which helps to reduce the need to pack and repack for different scenarios. The clean and minimalist design of the modular bag system is not just lightweight and flexible but also useful for providing quick access to important items, especially during travel.
Adaptable Modular Bags
Hop by ODA is a Modular Weekday and Weekender Bag Design
Trend Themes
1. Modular Bags - The rise of modular bag designs offers opportunities to create versatile and customizable luggage that adapts to the needs of the individual.
2. Magnetic Components - Incorporating magnetic components in bag design can offer a unique adaptability and convenience for users, especially during travel.
3. Weekday-to-weekend - The demand for bags that can easily transition from weekday to weekend use presents an opportunity to create versatile and adaptable designs.
Industry Implications
1. Fashion - The modular bag trend can be incorporated into fashion design to offer consumers highly functional and customized accessories.
2. Travel - The magnetic component trend can be applied to luggage design to create travel bags that are easy to pack and access on the go.
3. Consumer Goods - The demand for versatile bags presents an opportunity for companies in the consumer goods industry to create modular designs that cater to various needs.