When Jill and Kevin Kheinz walked down the aisle, they chose to give up on the boring traditional wedding march, and opted instead to dance down the aisle to 'Forever' by Chris Brown.
The couple posted the dance to YouTube (you can watch it above) to show off their creative couple style. The 'Forever' Chris Brown wedding aisle dance definitely isn't traditional, but it was tons of fun to watch. Check it out!
Implications - **What implication does this trend have for businesses who don't plan weddings? What does this say about consumers and how will it evolve in the future?
For the most part, the Western wedding ceremony hasn't had its formula changed for centuries. Hoping to express their intimate partnership in an equally personal way, engaged couples are more commonly opting to choreograph their weddings. With this emerging reality in mind, wedding organizers should provide more personalization options to their customers, lest they decide to plan their wedding themselves.
Unexpected Wedding Walks
Couple Dances Down the Aisle to Chris Brown
Trend Themes
1. Personalized Wedding Walks - Engaged couples are more commonly opting to choreograph their weddings, leading to increased demand for personalized wedding options.
2. Non-traditional Wedding Trends - Couples are deviating from traditional wedding norms, signaling a shift towards more unique and individualistic wedding celebrations.
3. Social Media-fueled Wedding Trends - The popularity of sharing wedding moments on social media platforms is driving an increase in creative and shareable wedding trends.
Industry Implications
1. Wedding Planning Industry - There is an opportunity for wedding planners to offer more customized options and services to meet the growing demand for personalized wedding experiences.
2. Entertainment Industry - The rise of non-traditional wedding trends signals a need for more unique and personalized wedding entertainment options, providing opportunities for disruptive innovation within the industry.
3. Digital Media Industry - The social media-fueled wedding trend presents an opportunity for digital media companies to create wedding-specific content and social media campaigns that appeal to engaged couples and wedding guests.