Pay-per-view funerals will start in Britain soon. If you can't make the services, for a fee, you can log on and mourn. Wesley Music will offer the service to funeral parlors around the country for a one time payment of $150 for access to a funeral webcast. If the eulogy is half as good as John Cleese, it could lead to a new career.
Implications - Generation Y consumers have an easier time adopting technology because they are not subject to the same prejudices as previous generation. Using technology to forge meaningful connections has a partial stigma amongst older generations (e.g. date sites). Companies looking to innovate in the digital should attune themselves to the attitudes of this demographic.
Web Cams in Funeral Homes
Pay Per View Last Rites
Trend Themes
1. Pay-per-view Funerals - Disruptive innovation opportunity: Development of a platform for live streaming funeral services, providing convenience and connection for those unable to attend in person.
2. Virtual Mourning - Disruptive innovation opportunity: Creation of virtual mourning spaces where individuals can gather online to share condolences and support, fostering a sense of community and emotional healing.
3. Generation Y Adoption - Disruptive innovation opportunity: Offering technology-driven solutions and services that cater to the preferences and behaviors of Generation Y, leveraging their openness to adopting new technologies.
Industry Implications
1. Funeral Services - Disruptive innovation opportunity: Incorporating digital elements into funeral services, such as live streaming, online memorials, and virtual grief counseling, to enhance accessibility and expand reach.
2. Digital Platforms - Disruptive innovation opportunity: Developing platforms or apps specifically designed for funeral-related services, enabling seamless coordination, communication, and engagement for both attendees and remote mourners.
3. Technology and Emotional Support - Disruptive innovation opportunity: Creating technology-driven solutions focused on emotional support, grief management, and mental health resources, catering to the evolving needs of individuals experiencing loss and grief.