ARI JOGIEL, the LA-based fashion label and manufacturer, recently declared 'Wear a Freaking Mask Day' on October 10th, 2020. The campaign seeks to encourage the public to continue wearing a mask to help flatten the COVID-19 curve "while coming together in solidarity to help the fight against racism."
In conjunction with the new social media day, ARI JOGIEL debuted the Pablo Mask, a one of a kind face mask, stitched together with nine different colored fabrics, "symbolizing unity and everyone coming together." The new initiative was created in partnership with h The Conscious Kid, an organization dedicated to promoting healthy racial identity development in youth. The premium-stitched 3-layered mask is currently up for auction to celebrate the new 'Wear a Freaking Mask Day' with 100% of profits being donated to the organization.
Mask-Encouraging Social Media Days
ARI JOGIEL Declares 'Wear A Freaking Mask Day' on October 10th
Trend Themes
1. Mask-wearing Campaigns - Opportunity for businesses to create mask-wearing campaigns to promote public health and social solidarity.
2. Unity Symbolism - Chance for brands to incorporate symbolism of unity and togetherness in their products and campaigns.
3. Social Media Days - Growing trend of dedicated social media days as a platform to raise awareness and engage with audiences on important issues.
Industry Implications
1. Fashion - Fashion industry can leverage the demand for stylish masks and collaborate with organizations to support social causes.
2. Nonprofit - Nonprofit organizations can explore partnership opportunities with brands to raise funds through innovative initiatives like mask auctions.
3. Marketing - Marketing professionals can utilize social media days to create impactful campaigns that drive engagement and promote brand values.