With its documentary film 'We the Bathers,' Lush Cosmetics offers an exploration of the connection people across the world have to water, bathing rituals and even the emotions that water can help us to explore. The documentary goes beyond acknowledging humans' very dependency on water for survival and examines the ways it inspires renewal, relaxation, self-reflection and more.
We the Bathers takes viewers on a journey around the world from Japan and Italy to the UK and the United States, offering an intimate look into "people in their most natural state." The documentary touches on everything from grief to water as a privilege and a luxury and more, and beyond the screen, people are invited to share their own heartfelt stories on social media with #WeTheBathers.
Bath-Centric Documentaries
Lush Cosmetics' 'We the Bathers' Explores Humans' Connection to Water
Trend Themes
1. Water Therapy - Opportunity to explore the therapeutic benefits of water and develop innovative bathing products and services.
2. Emotional Well-being - Opportunity to create experiences and products that promote emotional well-being through water and bathing rituals.
3. Global Connection - Opportunity to create a global community and exchange stories and experiences related to water and bathing rituals.
Industry Implications
1. Cosmetics - Opportunity for cosmetics companies to develop bath products that focus on water therapy and emotional well-being.
2. Wellness - Opportunity for wellness industry to incorporate water therapy and emotional well-being into their offerings.
3. Media and Entertainment - Opportunity for media and entertainment companies to create compelling and immersive content that explores the connection between water, emotions, and human experiences.