Nike and Foot Locker teamed up to create the Evolution of the Swoosh footwear and apparel collection and a digital campaign to go with it called We Live Sneakers that celebrates sneakerheads. The campaign features familiar faces like Bay Area star D'Angelo Russell, Latin Trap superstar Anuel AA, as well as social media influencers.
We Live Sneakers tells the story of how the famous Nike logo appears in meaningful moments in the lives of sneakerheads, with one of the most notable examples of this being a bride revealing a colorful and stylish pair of kicks under her white wedding dress.
This summer, sneakerheads can look forward to exclusive new styles like the Script Swoosh, Swoosh Chain and Sunburst, which will be dropping throughout the month of August.
Sneakerhead-Celebrating Campaigns
'We Live Sneakers' Shares a Day in the Life of a Sneaker Lover
Trend Themes
1. Sneakerhead-celebrating Campaigns - Opportunity for brands to create campaigns that celebrate and engage with sneakerheads, showcasing the cultural significance of sneakers.
2. Evolution of the Swoosh Collection - Disruptive innovation opportunity for footwear and apparel companies to explore new designs and collaborations that reimagine classic logos and branding.
3. Exclusive New Styles - Potential for sneaker companies to generate hype and demand by releasing limited edition styles and collections on a regular basis.
Industry Implications
1. Branding and Advertising - Opportunity for creative agencies to develop innovative campaigns that resonate with sneaker enthusiasts and build brand loyalty.
2. Footwear and Apparel - Potential for companies in the footwear and apparel industry to collaborate with influencers and designers to create unique and limited edition sneaker collections.
3. Fashion Retail - Opportunity for retailers to leverage the sneakerhead culture by curating and providing exclusive styles and collections to attract and retain customers.