Pringles has announced the launch of Wavy Loaded Nachos, an all-new flavor pack that will belong to the brand's extra-spicy Scorchin' series. The new flavor will join the latest released Scorchin’ Sour Cream & Onion in a Wavy Pineapple Habanero edition.
The new stacked chip offering features flavors of cheese, corn tortilla, sour cream, spicy jalapeño, and cayenne pepper. The chip itself is delivered in a wavy variation that intends to resemble traditional nachos. According to the company, the wavy style chip is better for holding all of the new saucy toppings without running the risk of getting soggy.
Pringles’ Scorchin’ Wavy Loaded Nachos are now available at select retailers throughout the United States, with the company planning to roll out 4.8 oz cans in 2022.
Spicy Nacho-Flavored Potato Chips
Pringles Releases Wavy Loaded Nachos Flavor Under Scorchin' Line
Trend Themes
1. Extra-spicy Snacks - There is an opportunity to introduce more extra-spicy snacks to the market and cater to consumers who crave heat in their chips.
2. Non-traditional Chip Shapes - Incorporating non-traditional chip shapes, such as wavy or spiral, can add a unique dimension to the snacking experience and encourage experimentation with flavors.
3. Saucy Chip Toppings - Developing new flavors with saucy chip toppings can elevate snacking to a new level and provide a more satisfying crunch for consumers.
Industry Implications
1. Snack Foods - The snack foods industry can benefit from creating new spicy flavor variations and experimenting with new chip shapes and textures to entice consumers.
2. Food Manufacturing - Food manufacturing companies can innovate by incorporating unique and bold flavors and experimenting with different shapes and textures of chips.
3. Marketing and Advertising - Marketing and advertising agencies can help promote new spicy and saucy chip flavors with creative and eye-catching campaigns to grab consumer attention.