The TCBY Watermelon Sorbet is a limited-time offering from the brand that will offer ice cream fans with an alternative option to choose when looking for a tasty yet free-from option.
The sorbet starts off with the brand's signature sorbet base and features watermelon flavoring, and is positioned as a dairy-free, vegan-friendly option. The sorbet is also gluten-free and fat-free to boot, which will make it ideal for those who are looking for a more sensible option to enjoy in place of conventional ice creams or frozen yogurts.
The TCBY Watermelon Sorbet is available now at participating locations, but is only around for the summer. The sorbet can also be ordered as a Watermelon Fizz, which is made with the sorbet along with the Sprite soft drink.
Fruit-Forward Vegan-Friendly Sorbets
The TCBY Watermelon Sorbet is Fat and Gluten-Free
Trend Themes
1. Dairy-free Sorbets - The rise of dairy-free sorbets presents an opportunity for ice cream manufacturers to tap into the growing demand for plant-based and vegan-friendly products.
2. Gluten-free Desserts - The popularity of gluten-free options in the dessert industry opens up opportunities for businesses to cater to consumers with gluten sensitivities or preferences.
3. Limited-time Offerings - The success of limited-time offerings like the TCBY Watermelon Sorbet suggests a potential strategy for companies to create excitement and drive sales by offering exclusive and unique products for a limited period.
Industry Implications
1. Ice Cream Manufacturing - Ice cream manufacturers can explore the production of dairy-free sorbets as a way to cater to the growing demand for vegan-friendly frozen desserts.
2. Frozen Yogurt Industry - The frozen yogurt industry can take advantage of the gluten-free trend by introducing more gluten-free options to attract and retain customers with dietary restrictions or preferences.
3. Beverage and Soft Drink Sector - Collaborating with dessert companies to offer unique beverage and sorbet combinations, like the Watermelon Fizz, can create innovative product offerings and boost sales in the beverage industry.