Watermelon-Infused Double IPAs

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This Beer Achieves a Delectable Balance of Hoppy and Fruity Notes

Ballast Point, a San Diego-based craft brewery which has been creating a range of breakthrough beers for over 25 years now, has well and truly embraced the arrival of the warmer months with a reimagined version of one of its most venerable brews, the delicious 'Watermelon Dorado' double IPA.

Positioned as offering a new and innovative twist on Ballast Point's famous 'Dorado Double India Pale Ale,' this particular double IPA makes use of special dry hopping techniques, which allowing the beer to boast a truly bold array of hop flavors that happens to be balanced out by refreshing natural watermelon flavors.

Available in four-packs of 16-ounce cans at Ballast Point's tasting rooms as well as at select retail locations, the 'Watermelon Dorado' is a triumphant summer brew that does a spectacular job balancing out the refreshing juiciness of watermelon with unmistakable hops.
Trend Themes
1. Fruit-infused Ipas - Exploring infusing IPAs with different fruity flavors could be a disruptive innovation opportunity for craft breweries.
2. Dry-hopping Techniques - Innovative dry-hopping methods could be explored as a way to create a bold array of hop flavors in craft beers.
3. Balancing Flavors - The art of balancing and blending flavors, such as watermelon and hops, in craft beer could be an area of opportunity for innovation.
Industry Implications
1. Craft Brewing - Craft breweries can look at innovative ways of brewing and blending flavors to set them apart from traditional beer manufacturers.
2. Alcohol Retail - Alcohol retailers can stock unique and innovative craft beers infused with fruity flavors to attract customers looking for something new.
3. Food and Beverage - Incorporating innovative flavors, like watermelon, into food and beverage products could be an area of opportunity for companies looking to differentiate themselves in the market.

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