Sidel has developed a new bottle, called NoBottle, which uses significantly less plastic. Overall, the bottle drops the weight of a typical water bottle by roughly 1/3rd. The bottle is very flexible, meaning that when you squeeze it, the shape changes almost like a balloon. When you un-squeeze, the shape pops back.
Implications - The NoBottle is definitely a better alternative to PET bottles -- especially if you're the environmentally conscious type. It's lightweight which adds to the convenience of portability and it's eco so you're doing the earth and mother nature a favor. With its reusable capabilities, it'll be the perfect accessory to carry during jogs, workouts or any sporting event that you may be a part of.
Water Skin
Lighter Bottle Reduces Plastic Weight
Trend Themes
1. Eco-friendly Packaging - The NoBottle's reduced plastic usage and flexibility provides an opportunity for companies to create new sustainable packaging designs.
2. Flexible Packaging - The NoBottle's flexibility opens up opportunities for new packaging designs that can adjust to different shapes and sizes of products.
3. Lightweight Packaging - Sidel's development of a lighter bottle can spur innovation in creating lighter packaging for other products that require portability.
Industry Implications
1. Beverage Industry - The NoBottle's impact on the beverage industry can encourage companies to develop more sustainable and portable packaging designs for drinks.
2. Sporting Goods Industry - The NoBottle can be utilized as a reusable and flexible hydration accessory during workouts and sports, presenting an opportunity for the sporting goods industry to develop products with similar functionalities.
3. Consumer Goods Industry - Sidel's development of a lighter bottle can inspire companies to create more lightweight and portable packaging designs for various consumer goods.