Vindict, an Amsterdam wine company, has come up with a really fun campaign featuring water graffiti.
The striking reversed-graffiti is not only an eye catching promotion, but it's also environmentally-friendly, and a great way to showcase innovative Dutch design. The campaign was launched this month in Amsterdam where it's featured on paved sidewalks, streets and walls. The messages are created by spraying hogedruk cleaner on these public surfaces, so instead of adding to urban pollution, they're cleaning it!
Water Graffiti
Vindict Wine Campaign
Trend Themes
1. Reversed-graffiti - There are disruptive opportunities for cleaning companies to leverage this eco-friendly technique to promote graffiti clean-up services.
2. Water-based Advertising - Brands can explore using non-toxic water spray based advertising to promote their products or services in a sustainable way.
3. Sustainable Marketing Campaigns - Businesses have an opportunity to shift towards sustainable marketing campaigns that promote social and environmental responsibility while also generating profits.
Industry Implications
1. Advertising - Water graffiti can disrupt the traditional advertising industry by providing an innovative and eco-friendly platform for brands to promote their products and services.
2. Cleaning Services - Cleaning companies can use the water graffiti technique in their services and market themselves as eco-friendly and innovative.
3. Wine Industry - Wineries can leverage the water graffiti trend to create unique and sustainable marketing campaigns, promoting their wines and differentiating them from their competitors.