Before ‘WAT-AAH!’ came onto the scene, no other product specifically marketed towards kids could claim to be free of sugar, artificial colors and artificial flavors. ‘WAT-AAH!’ is free of all of those additives, and is fortified with vitamins and minerals uniquely tailored to benefit a child’s growing body.
‘WAT-AAH!’ is bottled water that contains electrolytes and calcium and comes in four flavors: Bones, Brain, Energy, and Body. The beverage is meant to target child obesity by providing kids with a healthier--but still cool--alternative to sugary drinks.
Marketing water and healthy food to kids isn’t easy, so ‘WAT-AAH!’ has employed a terrific strategy--fun. The Jonas Brothers were seen drinking the beverage exclusively while performing at The Ross School in the Hamptons. Curiously, a ‘WAT-AAH!’ sand sculpture was also in attendance. And between the interactive website and the commercials that have taken YouTube by storm, I’m forced to admit that yelling "WAT-AAH!" actually sounds like fun.
Images 5-10: Tinster08
Marketing Water to Kids
‘WAT-AAH!' is Jonas Brothers-Approved
Trend Themes
1. Marketing Water to Kids - 'WAT-AAH!' is pioneering the marketing of healthy beverages specifically targeted towards children by employing interactive strategies.
2. Sugar-free and Artificial-additive-free Beverages - 'WAT-AAH!' is leading the way in offering beverages that are free of sugar, artificial colors, and artificial flavors to promote healthier options for kids.
3. Promoting Healthy Alternatives to Sugary Drinks - 'WAT-AAH!' is disrupting the beverage industry by providing a cool and fun alternative for kids to choose from, aiming to combat child obesity.
Industry Implications
1. Beverage Industry - 'WAT-AAH!' is revolutionizing the beverage industry by offering a unique, healthier option for kids, paving the way for more companies to follow suit.
2. Marketing Industry - 'WAT-AAH!'s successful marketing strategy, involving celebrity endorsements and interactive campaigns, is setting a precedent for marketers to engage with younger audiences in new and engaging ways.
3. Child Health and Wellness Industry - 'WAT-AAH!' is at the forefront of promoting children's health and wellness by offering vitamin-fortified water and encouraging kids to choose healthier drink options.