Wasted Potential Imperial Stout by Ant Brew is an unconventional beer that gets its distinctive characteristics from goose droppings. Alongside additions like wild herbs and food waste, the beer uses goose droppings to kick-start discussions about using ingredients in unconventional ways to offer novel products and clean up the environment in the process.
According to Ant Brew, "The poop is used in a food-safe way to smoke malt to create a unique stout beer. The goose droppings are gathered from local parks, where geese are causing a messy problem. Now, the local parks get cleaner and the special edition summer beverages are perfect for a picnic in the park-a true two birds with one stone type of solution." This beer comes from a series of Wasted Potential beer products that highlight the city of Lahti's green initiatives.
Goose Dropping Beers
Wasted Potential Imperial Stout by Ant Brew Uses Gathered Goose Droppings
Trend Themes
1. Unconventional Ingredients - There is an opportunity for breweries to utilize unconventional ingredients to create unique and environmentally conscious products.
2. Sustainable Brewing - There is a trend of breweries exploring sustainable brewing practices, including using waste as ingredients and reducing their carbon footprint.
3. Novelty Products - There is a growing trend of consumers seeking out novelty products, such as beers made with unconventional ingredients, as a way to stand out and try something new.
Industry Implications
1. Brewing Industry - The brewing industry can explore the use of unconventional ingredients and sustainable brewing practices to create unique, environmentally conscious, and novelty products.
2. Food Waste Industry - The food waste industry can collaborate with breweries to provide ingredients and reduce waste, creating a circular economy and reducing their environmental impact.
3. Park Maintenance Industry - The park maintenance industry can collaborate with breweries to gather waste and repurpose it as ingredients, creating a cleaner environment and supporting sustainable practices.