In the wake of COVID-19, streetwear brand Talentless—launched by reality television star Scott Disick, best known for his role on 'Keeping Up With the Kardashians— debuted the new Wash Your Hands series that includes both hoodies and t-shirts. As the name of the range suggests, this limited-edition apparel states "Please Wash Your Hands" and serves as a reminder to the public to maintain good hygiene practices to prevent the spread of illness.
The New Wash Your Hands series is available in four colorways including Pitch Black, Camel, Evening Blue, and White. The collection is available online for both men and women, with t-shirts priced at $49 USD and hoodies retailing at $129 USD.
Hand Washing-Themed Apparel
Talentless Unveiled the Wash Your Hands Range in Time for Flu Season
Trend Themes
1. Hygiene-themed Apparel - Opportunity to create clothing and accessories that promote good hygiene practices in response to public health concerns such as COVID-19.
2. Limited-edition Apparel - Creating limited-edition apparel that leverage public awareness for quick sales.
3. Celebrity Clothing Brands - Tapping into the influence of celebrities to boost clothing brand recognition and popularity.
Industry Implications
1. Fashion - Opportunity for clothing brands to leverage public health concerns to create functional yet stylish apparel.
2. Healthcare - Creating branded apparel that healthcare professionals can wear to remind patients and colleagues to practice good hygiene.
3. Marketing - Using limited-edition clothing as a marketing tactic to promote good hygiene practices and raise brand awareness among the public.