Warner Music Group (WMG), has launched a collaboration with the online store DRESSX that will allow artists to create their own digital products. Select WMG artists will work closely with DRESSX to design and release 3D and AR virtual clothing that fans can collect on social media sites like Instagram and Snapchat. This will allow the artists to tap into new revenue streams while giving fans more ways to express their interests and engage with fan-bases cross various virtual worlds. Various tech, fashion, and lifestyle businesses, including Meta, Roblox, Snapchat, Google, Coca-Cola, and FARFETCH have worked with DRESSX in the past.
"As our digital identities become exponentially more robust and impactful, we are focused on building partnerships that will enable WMG and our artists. With its leadership in wearables and sustainability, DRESSX is exactly the type of partner we need sprinting alongside us as we build for the future," said Oana Ruxandra, WMG’s chief digital officer & EVP, business development.
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Trend Themes
1. Virtual Clothing - The use of 3D and AR virtual clothing for digital merchandise collections allows artists to tap into new revenue streams.
2. Social Media Collectibles - Creating digital merchandise collections that fans can collect on social media sites like Instagram and Snapchat provides fans more ways to engage with fan-bases cross various virtual worlds.
3. Partnerships for Digital Identities - Building partnerships that enable WMG and their artists to create digital products will help them build their digital identities as they build for the future.
Industry Implications
1. Music Industry - As music moves increasingly online, there is space for the music industry to partner with companies like DRESSX to develop new revenue streams and engage with fans in the virtual realm.
2. Fashion Industry - Collaboration between the fashion industry and companies that are working on 3D design and AR technologies can develop new experiences and concepts for consumers.
3. Social Media Industry - Providing fans with more ways to engage with cross various virtual worlds can offer companies in the social media industry the opportunity to develop new revenue streams.