These modern but retro-looking shades are from the newest line of Warby Parker sunglasses. Each of the three new designs is part of the line called the Circuit Collection. This specific collection draws on inspiration from the Grand Prix racecars.
More specifically, the frames of these sunglasses are designed to mimic the racetracks of the Grand Prix. Each pair of UV-combating shades is made to resemble the track's "looping silhouettes, unexpected turns, and continuous curves."
The three lightweight Japanese designs including the Willard, Kincaid and Joplin are made for men and women. The frames each come in two different colors but are always offered in black. Every pair of Warby Parker sunglasses will make you feel like a race car driver no matter what wheel you are sitting behind.
Racecar-Inspired Eyewear
These Warby Parker Sunglasses are Designed to Mimic a Racetrack’s Loops
Trend Themes
1. Racecar-inspired Eyewear - Disruptive Innovation Opportunity: Creating sunglasses designs inspired by other sports or cultural icons.
2. Modern Retro Sunglasses - Disruptive Innovation Opportunity: Incorporating retro design elements into modern sunglasses to attract nostalgic consumers.
3. Track-inspired Sunglasses - Disruptive Innovation Opportunity: Designing sunglasses that mimic the shapes and patterns of different tracks or racecourses.
Industry Implications
1. Eyewear - Disruptive Innovation Opportunity: Introducing innovative designs and materials to enhance the functionality and style of eyewear products.
2. Fashion - Disruptive Innovation Opportunity: Collaborating with other industries like motorsports or sports to create unique and themed fashion collections.
3. Sports Accessories - Disruptive Innovation Opportunity: Expanding the range of sports accessories to include fashion-forward items that blend performance and style.