In celebration of Cyber Monday, the online consumer holiday designed to complement Black Friday, Walmart has released 'Walmart LIVE!,' a live streaming video feed that highlights some of the store's top products on sale (as well as peppering in jokes, skits, and other various entertainment.)
In terms of content, the Walmart LIVE! stream is somewhere in between an infomercial, a shopping channel, and a YouTube live video. While the central drive of the video is to present products to the online audience, it also includes gags and professional hosts to keep the feed as lively and entertaining as possible.
The original feed ran for four hours, from 9 in the morning until 1 in the afternoon on Cyber Monday. Walmart is also looping that feed throughout the entire day.
Cyber Monday Live Streams
'Walmart LIVE!' is a Live Stream of the Store's Cyber Monday Deals
Trend Themes
1. Live Streaming Sales - Walmart's 'Walmart LIVE!' is a prime example of how live streaming can be used to advertise and sell products in an entertaining and engaging manner.
2. Infotainment Marketing - The Walmart LIVE! stream combines product information and entertainment to create a unique infotainment marketing approach that could be adopted by other retailers.
3. Holiday Online Events - With the ongoing pandemic forcing more retailers to move their sales online, we can expect to see more creative online events, such as live streaming sales, during the holiday season and beyond.
Industry Implications
1. Retail - The retail industry can use live streaming and infotainment marketing to boost online sales, offer unique shopping experiences, and reach wider audiences.
2. Advertising - The advertising industry can capitalize on the growing trend of live streaming sales by offering creative services for online events and helping retailers to craft engaging product presentations.
3. Entertainment - The entertainment industry can explore new partnerships and opportunities to collaborate with retailers on live streaming sales and infotainment marketing events that appeal to consumers.