An increasing number of grocery stores and retailers are using special health labels to inform shoppers on which food choices are better for them, and now the Walmart 'Great For You' labels join the crusade. The new initiative, part of Walmart's larger campaign to make healthier food more accessible and affordable to consumers, introduces a green 'Great For You' sticker on Walmart's own 'Great Value' and 'Marketside' brands of food products as well as the store's fresh vegetables and fruits.
Walmart hopes that this new label will help its customers, who are busy and have tighter budgets, quickly identify healthier foods and make smarter food choices. According to the company, products that get the Walmart 'Great For You' sticker must meet specific nutrition criteria "informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM)."
Mass Retailer Health Labels
Walmart 'Great For You' Icon Informs You of Smarter Food Choices
Trend Themes
1. Health Labels - The use of health labels on food products to inform consumers about healthier food choices.
2. Accessible Healthier Food - Increasing efforts by retailers to make healthier food more accessible and affordable to consumers.
3. Smart Food Choices - The promotion of smarter food choices through labeling and easy identification.
Industry Implications
1. Grocery Retail - The grocery retail industry incorporating health labels to inform shoppers about healthier food options.
2. Food Manufacturing - Food manufacturers adapting to the demand for healthier food options by meeting specific nutrition criteria.
3. Food Technology - The development of technologies and solutions to help consumers easily identify and make smarter food choices.